Congratulations! You've mostly made it through one the more challenging crop planting seasons in recent history! Now that the dust has settled and we know what crops are in the ground, we want to encourage you to stop and review your 2011 marketing plan.  As the last two months have proven, the best laid plans of men often go awry, but it is still imperative that we have marketing plans in place for the coming harvest.  So, here are a few steps to help us get our plan up to date.

1. Review the costs & desired revenue.  

Most of the costs are known at this point with reasonable certainty.  The main unknown at this point is drying cost.  Figure on the high side to make sure we are covered in this area. Also, make sure to make adjustments to projected costs with actual costs. Review your desired level of profit and make adjustments to your goals given latest market and crop conditions. Make reasonable goals for income that will lock in profit.

2. Recalculate expected yields and price goals

Because of the later planting dates and washed out low areas we are quickly falling away from our top-end yield potentials.  Come up with a reasonable yield figure to know what bushels are
available to work with.  Look back at your records to see what you've sold already and what's open to still work with.  If you use crop insurance tools, incorporate those bushel guarantees into
your calculations. Use these new yield numbers along with your current contracts to recalculate needed price to achieve your profit goal.

3. Realign and take action!

Check the commodity prices currently available.  If they are at or above the price you need to make the profit you desire, put a forward contract in place to establish that price.  
If the price is short of what you desire, put in a target contract to capture that price when the market gets there.  Both are free and simple to do with a quick phone call
to us.

Take the time to do the math for your bottom line.

Resources available for these calculations: http://rogersgrain.com/producer-resources/

Or,call us for assistance: 800-336-2025